Privacy Policy

Last updated: 13 May 2025

This Privacy Policy explains how arthromaxuk.liferevive.click ("we", "our", "us") collects, uses, and protects your personal data when you visit our website or make a purchase. We are committed to handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

The data controller responsible for your personal information is the operator of arthromaxuk.liferevive.click. If you have any questions about this policy or our data practices, please contact us at: info@arthromaxuk.liferevive.click.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

• Identity data: first name, last name
• Contact data: email address, telephone number, billing and delivery address
• Transaction data: details of products you have ordered and payment information (payment card details are processed securely by our payment provider and are not stored by us)
• Technical data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and other technology on the devices you use to access this website
• Usage data: information about how you use our website and products
• Marketing data: your preferences for receiving marketing communications from us

3. How We Collect Your Data

We collect data through:

• Direct interactions: when you fill in forms, place an order, or contact us by email or phone
• Automated technologies: as you interact with our website, we may collect technical data about your browsing equipment and actions using cookies and similar technologies
• Third parties: analytics providers, payment processors, and advertising networks

4. How We Use Your Data

We will only use your personal data when the law allows us to. The most common lawful bases we rely on are:

• Performance of a contract: to process and deliver your order, manage payments, and provide customer support
• Legitimate interests: to improve our website, prevent fraud, and carry out internal business analysis
• Consent: to send you marketing emails and newsletters, where you have opted in
• Legal obligation: to comply with applicable laws and regulations

5. Marketing Communications

We may send you marketing communications if you have purchased from us or explicitly opted in. You can opt out at any time by clicking the unsubscribe link in any marketing email or by contacting us at info@arthromaxuk.liferevive.click.

6. Sharing Your Data

We do not sell your personal data. We may share your data with trusted third parties who assist us in operating our website and conducting our business, including:

• Payment processors (to handle secure transactions)
• Delivery and logistics providers (to fulfil your order)
• IT and website service providers
• Analytics providers
• Regulatory and law enforcement bodies where required by law

All third parties are required to respect the security of your personal data and to treat it in accordance with applicable law.

7. International Transfers

Where we transfer your personal data outside the UK, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, including adequacy decisions or standard contractual clauses.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including meeting legal, accounting, or reporting obligations. Order data is typically retained for six years in accordance with HMRC requirements.

9. Your Legal Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: request a copy of the data we hold about you
• Right to rectification: request correction of inaccurate or incomplete data
• Right to erasure: request deletion of your data in certain circumstances
• Right to restriction: request that we restrict processing of your data
• Right to data portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests or for direct marketing
• Rights related to automated decision-making: not be subject to solely automated decisions that significantly affect you

To exercise any of these rights, please contact us at info@arthromaxuk.liferevive.click. We will respond within one calendar month.

10. Cookies

We use cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and personalise content. By continuing to use our website, you consent to our use of cookies. You can control cookie settings through your browser preferences at any time.

11. How We Protect Your Data

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All payment transactions are encrypted using SSL/TLS technology.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. We encourage you to review this policy periodically.

13. How to Complain

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK's data protection authority, the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

We would, however, appreciate the chance to address your concerns before you approach the ICO, so please contact us first at info@arthromaxuk.liferevive.click.